Paramarketing is a management consulting firm. We help clients bring new products and services to market, build value chains and distribution channels, and increase the productivity of product development, marketing, sales and distribution.
Peter Raulerson has over 30 years experience as a senior executive and management consultant focused on helping companies optimize their go-to-market model to maximize profits and revenue growth in all market conditions from recessions to booms. He has helped companies of all sizes, from start-ups to Fortune 500, use proven processes and powerful analytics to maximize profitable growth at every phase of the product life cycle, from new product launch through end-of-life. As a co-developer and expert in the Routes-to-Market methodology, he has facilitated hundreds of client teams in using RTM to develop and execute go-to-market plans for a wide range of products, services and markets. Since 1990, Peter has consulted with executives of Adobe, Canon, Cisco, F5 Networks, HP, IBM, Microsoft, Oracle, Sun, Symantec, and other technology companies including venture-backed start-ups, helping them generate significant increases in corporate value.
Prior to his consulting career, Peter co-founded InterConnections, Inc., a privately-held developer of multivendor network software in 1986. Under his leadership as CEO, InterConnections captured half of the Global Fortune 500 through VARs, systems integrators and OEMs. He sold InterConnections to Emulex, a publicly traded computer hardware manufacturer, in 1990, for 16 times the capital invested in InterConnections by his management team and venture investors. Emulex’s market capitalization doubled over the next six months.
From 1972 to 1986, Peter held engineering, sales, marketing and management positions with 3 pioneering network and computer companies: 3Com, Telenet and Digital Equipment.
Before receiving his BA in math from Harvard in 1972, Peter wrote the first network graphics application on the ARPANET and was a research associate in managerial economics at Harvard Business School. He currently serves on the board of directors of The Executive Network of Seattle and has been a member of the board of directors of the Washington Technology Industry Association.
Chuck Reiling has over 25 years experience as a senior executive and management consultant focused on helping companies build their organizations and align their processes to enable them to scale up rapidly and profitably. He has worked in and with companies of all sizes, from start-ups to Fortune 500 companies. He has extensive experience on both the development and the delivery side.
Before joining Paramarketing, Chuck was a partner in Woods Creek Consulting, consulting on organizational effectiveness for younger high tech companies and running OE workshops for first-time CEOs. Prior to that he was VP Software Product Development and then VP Client Delivery & Support Services at PHAMIS, Inc. At PHAMIS, Chuck was part of the executive team that grew the company and took it public, and then later was Sr. VP and a key member of the merger integration team with IDX, since acquired as a $1.2B unit of GE Healthcare. More recently Chuck was VP of Delivery Services for ConneXt, Inc., a start-up addressing the deregulated energy services market.
Chuck led the development and was lead instructor for the Software Product Management certificate program at University of Washington Extension, and founded the Product Management Consortium, a widely recognized professional group in the Northwest. That effort grew from Chuck’s experience running Software Product Management for Tandem Computers in the mid-80’s, and his work getting their product planning processes aligned with their product development capabilities. He was also a Director on the Board of Deltam Systems for several years, a $15M San Francisco-area technical staffing services provider, until its successful sale to Corestaff in 1998. Earlier in his career, Chuck held a variety of engineering, development, marketing and sales roles at IBM.
Chuck has an MBA degree from University of Chicago and a Geological Engineer degree from Colorado School of Mines. Chuck is a former board member of The Executive Network of Seattle.
