About Us

Paramarketing is a management consulting firm. We help clients optimize their business operations, bring new products and services to market, build value chains and distribution channels, and increase the productivity of product development, marketing, sales and distribution.

Peter RaulersonPeter Raulerson has over 30 years experience as a senior executive and management consultant focused on helping companies optimize their business operations to achieve their growth and profitability objectives. He has helped management teams in companies of all sizes, from start-ups to Fortune 100, use proven processes and team collaboration to turn around their businesses and to accelerate growth. Since 1990, Peter has consulted with executives of Adobe, Canon, Cisco, F5 Networks, HP, IBM, Microsoft, Oracle, Sun, Symantec, and other technology companies including venture-backed start-ups, helping them generate significant increases in corporate value.

Prior to his consulting career, Peter co-founded InterConnections, Inc., a privately-held developer of multivendor network software in 1986. Under his leadership as CEO, InterConnections captured half of the Global Fortune 500 through VARs, systems integrators and OEMs. He sold InterConnections to Emulex, a publicly traded computer hardware manufacturer, in 1990, for 16 times the capital invested in InterConnections by his management team and venture investors. Emulex’s market capitalization doubled over the next six months.

From 1972 to 1986, Peter held engineering, sales, marketing and management positions with 3 pioneering network and computer companies: 3Com, Telenet and Digital Equipment. During this 14-year period, he led dozens of IT systems design and implementation projects for businesses and government agencies, spanning the full range of front-office and back-office operations as well as complex systems architectures including parallel processing, data base management systems, distributed networks and graphical user interfaces. Peter has a BA in math from Harvard and was a research associate in managerial economics at Harvard Business School. He has served on the board of directors of The Executive Network of Seattle and the board of directors of the Washington Technology Industry Association.