More Paramarketing Clients
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Feedback on the Routes-to-Market (RTM) Methodology
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“Routes-to-Market is a great tool for driving expansion into new markets and distribution channels. It also gets all of the management team on the same agenda. RTM has had a very positive impact at Plantronics.” — Ken Kannappan, President & CEO, Plantronics |
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“At Adobe we spent millions of dollar with consultants, both large and small. In most cases, a few months later, you couldn’t remember the work they did. RTM was simple yet powerful and had lasting value to the company. RTM made it possible for each product manager to apply the correct resources and achieve an excellent ROI. Companies without this kind of methodology are flying blind.” — Kyle Mashima, VP of Strategic Development, Visible Measures Corp., Download a PDF case study, “Adobe Adapts Its Go-to-Market Strategy with RTM,” excerpted from Chapter 8 of Building Routes to Customers. |
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“Routes-to-Market came as a breakthrough for IBM at a a very challenging time in our industry. It had a big impact on our bottom line by enabling us to grow sales with a much more cost-effective mix of selling resources. Many companies need to solve that challenge today, before their competitors do.” — Ned Lautenbach, formerly Senior Vice President, |
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“RTM clarifies how marketing and sales can pivot from abstract segmentation and go-to-market planning to pragmatic and tangible implementation steps. Big impact on our marketing and sales results!” — Eugene Lee, CEO, Socialtext, formerly VP Worldwide Marketing, |
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“A key challenge in dynamic and fast changing markets is getting marketing and sales aligned. RTM does this effectively and drives tactical execution to achieve a dramatic increase in marketing and sales productivity.” — Ravi Venkatesan, Chairman of Microsoft (India) |
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“Technology innovation is not limited to the lab or the manufacturing process. Successfully marketing new technologies is about understanding change and helping customers adopt a new technology to create significant business value. RTM is a practical roadmap for maximizing revenue and profitability throughout the entire product life cycle. It’s the way to drive technology adoption in today’s evolving markets.” — Joan Jacobs, President of Itanium Solutions Alliance, |
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“Most technology companies today seek the magic pill that engenders a productive partner ecosystem. As no such pill exists, leadership must draw a map to the customer through means that are not always obvious. RTM enables management teams to draw and follow a very profitable map to the customer.” — Lee Finck, Vice President, Americas Sales, NETGEAR, |
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“Routes-to-Market is a very smart way to make key decisions in marketing and sales – from packaging to demand generation to distribution – to maximize revenue and profitability throughout the product life cycle. At HaloSource, we used it to rework our SeaKlear line of Water Treatment Solutions and have seen consistent, stronger than industry growth in revenue, margins and overall profitability for the past three years.” — Rick Lockett, Senior Vice President, Water, HaloSource |
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“What investments should I make across the channel segments and geos that I am responsible for, to ensure consistently high revenue growth and increasing profitability? The simple but powerful RTM management system can help answer these critical questions, in the midst of dynamic market conditions and shifting strategies. RTM is a requirement for sustaining success in today’s hyper-competitive business environment.” — Terry Haas, VP International Sales, |
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“Too many marketing professionals rely upon untested gut instincts and last-of-breed programs when it comes to reaching new prospects. At the end of the day they really don’t know if they’re imitating success or failure. RTM provides the power of fact-based marketing to take the art of marketing to new levels, especially in fast-changing markets.” — Gregory L. Ness, VP Marketing, Vantage Data Centers, |
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“Using the Routes-to-Market methodology step by step enabled us to achieve record growth and dramatically turn around Baracoda’s US operations.” — Alex Guillot, formerly VP Baracoda Americas |
