“Sound, practical advice on how to get marketing and sales aligned and performing at their peak.”
— Buell Duncan, Vice President Marketing, IBM Software Group
Testimonial from Buell Duncan, IBM
May 19, 2008 By Leave a Comment
Building Routes to Customers: Proven Strategies for Profitable Growth by Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer, New York: Springer, 2009, is the definitive guide to the
Routes-to-Market methodology.
