I’m very pleased to announce that Springer Science+Business Media will publish our book, Building Routes to Customers: Proven Strategies for Profitable Growth, this fall. Springer is the largest publisher worldwide of science, technology and medicine books, and the second largest publisher of journals in those fields.
Senior Editor Nick Philipson selected our book to help Springer expand their business and economics line. My co-authors, Jean-Claude Malraison and Antoine Leboyer, and I are very excited about working with Nick and his team.
Posting this news seems like a great way to kick-off this blog, which will be about the Routes-to-Market methodology that we explain in the book, and about related ideas, events and trends.