Testimonial from Amy Bermar, Corporate Ink

“This book helps solve the marketer’s dilemma: How do you reach your prospects in the fastest, most cost-effective way? Getting it right creates market leaders; getting it wrong relegates good products to the discount bin. IBM and Adobe have already found that Routes-to-Market is critical to their bottom lines; now the rest of us can join the party.”
— Amy Bermar, President, Corporate Ink, The Wall Street Journal 2007 “Top Small Workplaces” Winner

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