Testimonial from Eugene Lee, Cisco

“Trying to go to market without a detailed route map is like driving cross-country with no directions – the motion feels good until you realize it’s taking longer than you expected and the scenery looks familiar. RTM clarifies how marketing and sales can pivot from abstract segmentation and go-to-market planning to pragmatic and tangible implementation steps. Big impact on our marketing and sales results!”
— Eugene Lee, CEO, Socialtext, formerly VP Worldwide Marketing, Small/Medium Business Division, Cisco

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